Our Story
From the ground, by our hands, for His glory.
The Beginning
Built on Faith, Family, and Integrity
The name "Tovah" comes from Hebrew, meaning "good" or "goodness" — a reflection of the values at the heart of everything we do. Founded in 2025, Tovah Trucking LLC was born from a vision to bring operational excellence and purpose-driven values to oilfield logistics.
Founder Rafael Cunha spent over two decades at Halliburton, rising from field operations to Director of Global Operations. During that journey — spanning roles across North America, Latin America, Africa, Europe and the Middle East — he saw firsthand the gap in the frac industry for logistics partners who could meet top-tier standards.
Tovah was built to fill that gap: serving clients, drivers, mechanics, and local communities through honest work, disciplined execution, and a commitment to giving back — including allocating revenue toward international charitable work such as school construction and healthcare access.
Mission
We provide reliable, high-quality logistics solutions that create value for our customers, empower our people, serve communities and honor God through the way we work.
Vision
To build a God-honoring logistics company that moves industries forward through excellence, integrity, service, and stewardship.
Our Foundation
Core Values
Faith and Integrity
Operating with honesty, humility, and transparency in every interaction.
Excellence in Execution
Maintaining high standards of performance, safety, and reliability.
Stewardship and Accountability
Managing resources with discipline and respect.
People First
Valuing drivers, partners, and clients as family.
Service with Purpose
Delivering solutions and dependability with intent.
“From the ground, by our hands, for His glory.”