Our Story
From the ground, by our hands, for His glory.
The Beginning
Built on Faith, Family, and Integrity
The name "Tovah" comes from Hebrew, meaning "good" or "goodness" — a reflection of the values at the heart of everything we do. Founded in 2025, Tovah Trucking LLC was born from a vision to bring operational excellence and purpose-driven values to oilfield logistics.
Founder Rafael Cunha spent over two decades at Halliburton, rising from field operations to Director of Global Operations. During that journey — spanning roles across North America, Latin America, Africa, Europe and the Middle East — he saw firsthand the gap in the frac industry for logistics partners who could meet top-tier standards.
Tovah was built to fill that gap: serving clients, drivers, mechanics, and local communities through honest work, disciplined execution, and a commitment to giving back — including allocating revenue toward international charitable work such as school construction and healthcare access.
Our Symbol
The Eagle
The Tovah logo is a depiction of an eagle — simplified into three vertices that capture the power, freedom, and precision of flight.
Just like the eagle soars above the Permian desert with purpose and vision, Tovah moves with the same intent — covering ground with strength, reliability, and an unwavering commitment to excellence.
Three vertices.
One purpose.
“From the ground, by our hands, for His glory.”